Head of Merchandise | Creative Direction & Brand Activations
I lead product and creative across merchandise, shaping drops from concept to launch.
As Head of Merchandise, I oversee projects end-to-end, defining narrative, guiding product development and directing execution across international markets. My role sits between creative direction and product leadership, ensuring collections feel culturally grounded and built to scale.
My work spans fashion, collaborations, international events and commercial campaigns, operating across identity, campaign direction and spatial environments. With a background in graphic design, I stay close to craft while leading broader vision across product, partnerships and experiential environments.
Focused on building product that carries narrative, holds weight and lasts beyond the drop.
